We conduct comprehensive qualitative and quantitative resident, business and employee surveys on behalf of municipal organizations nationwide. Our proven and continually refined research processes, coupled with our deep understanding of the diverse and complicated municipal space, provide our clients with the ability to understand their residents, businesses and employees down to the smallest detail.
We provide reliable, actionable research and analysis that helps organizations make data-driven decisions. By collecting, analyzing, and reporting on the data of hundreds of thousands of residents, businesses, and employees, our team is well equipped to help municipal clients understand and use data to move forward strategically.
We work closely with municipalities of all shapes, sizes, and geographic locations. From small towns to large cities with populations in the millions, GreatBlue approaches each project with the same level of detail and attention.
Understanding current opinion on overall satisfaction with services, departments, potential initiatives/projects, and feedback on other important issues among city/town residents helps strategize future planning and operational efforts. These surveys are conducted to understand areas needing improvement, accurately measure satisfaction levels, and support decision making.
In conjunction with resident satisfaction, commercial and industrial satisfaction studies serve to paint a more complete picture of satisfaction levels in a city/town. As with residential satisfaction, these studies are conducted to understand what areas need improvement, to accurately measure satisfaction levels, and to inform decision-making.
Understanding the opinions of residents and businesses in a city/town helps to strategically guide the improvement of programs and services. Research findings help organizations make data-driven, strategic decisions to address resident and business needs and improve operations. Each study is individually developed to assess and meet the specific needs and goals of each community.